Lindsay Zaltman, MMR-2000 grad and the author of Marketing Metaphiria, will be one of the keynote speakers at the upcoming 2008 Market Research Event conference (Oct 13-16, Disneyland Hotel, Anaheim, CA) http://www.iirusa.com/research/event-home.xml
Lindsay will speak about how to understand consumers’ inner-most thoughts and feelings, how to find the universal drivers of human behavior so vital to a firm’s success. Learn more about:
- How to change the lack of deep thinking in the marketing world
- Why our human similarities are more powerful than our differences
- The unconscious viewing lenses, called deep metaphors, that shape what consumers think, hear, say, and do.
If you plan to attend the conference, then please leave a comment to get in touch with other attending MMRs.
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